The trusted executive coach for senior leaders in the creative, entertainment, and cultural industries around the world.
From fast-paced start-ups to high-performing legacy institutions, MELIOR FUTURI helps senior leaders think bigger, feel braver, and influence change.
1:1 Executive Coaching:
Leadership Accelerator
The Leadership Accelerator is our signature 12-week, 1:1 executive coaching program for senior leaders in the creative, entertainment, and cultural industries — designed to help you think bigger, feel braver, and influence the kind of change that delivers results and leaves a lasting impact.
Leadership Development:
Leadership Workshops
Our highly personalized, expertly facilitated leadership workshops invite deep reflection, spark provocative conversations, and drive lasting behavior change — empowering leadership teams to think bigger, feel braver, and influence the kind of change that delivers results and leaves a lasting impact.
Meet your Coach
Alanna Lynch
Hi, I’m Alanna Lynch — a proven executive leader and certified executive coach with nearly 20 years of experience developing leaders, shaping cultures, and driving business growth across the creative, entertainment, and cultural industries in both New York and Australia.
I know all too well the realities of leading in complex, high-pressure environments — from independent creative agencies to legacy media companies and online marketplaces — and I bring the insights and lessons of that lived experience into every coaching engagement.
As an executive coach and strategic thought partner, I create a highly confidential space that is both supportive and challenging, where leaders can step back from the day-to-day to think bigger, build the confidence to feel braver, and strengthen the authority and trust they need to influence change.
Trusted by senior leaders around the world.
"Alanna's leadership workshop was a truly impactful experience. She created a fun and welcoming environment where leaders of all levels gained a deeper understanding of our individual leadership styles and how we show up at work.
What made Alanna's session truly stand out was its ability to resonate with everyone personally, even though it wasn't tailored to any single manager.
While each of us drew different meanings and lessons from the workshop - some gained the insight and tools to lead more confidently, others discovered more effective ways to communicate with colleagues - we all walked away with practical insights that will inspire us in our daily work.
Plus, she provided unexpected opportunities for meaningful connection with one another."
Julia Simon
Strategy & Operations Deputy, Audio, The New York Times, New York
"Working with Alanna has been a transformative experience. She played a pivotal role in relaunching my consulting business in a way that aligns with both my strengths and long-term goals. Her guidance on scope conversations and client relationships has been invaluable, and her strategic advisory support empowered me to successfully launch my Fractional CMO offering and scale the business.
Unlike coaches I've worked with in the past, Alanna has the unique ability to help me uncover personal blockers and insights; better yet, she's willing to be candid, direct, and share her expertise.
Thanks to Alanna, I’ve gained the confidence and clarity to focus on the next stage of growth for my consultancy. She is a true coach, mentor, advisor, friend, and trusted confidant.”
CAROLYN BOTHWELL
Brand Strategy Consultant & Fractional CMO, CB&CO, Boston
"Too often in my leadership journey, I found myself turning the same problem over and over in my mind. Then I met Alanna.
She has a unique ability to help you think, see, and solve kaleidoscopically — unearthing hidden challenges, surfacing fresh insights, and offering not just sage wisdom but real, practical tools to take back into the trenches of executive leadership.
Challenges will always be part of the professional journey, but with a coach like Alanna, I now have the confidence, strategies, and tools to overcome them."
